Topic: How to qualify in Google Analytics for Affiliate Marketing?

Create your account and just give the specialist access to it.

1. Set up an account
Go to Google Analytics and click the register button:

Sign up for Google Analytics

Before working with the tool, follow 3 steps:

3 steps

Fill in all the necessary information about your site and click on the button to get an identifier:


Such accounts can be made up to 100 for one account on Google. You can add up to 50 sites to each of them. But I recommend that you create separate accounts for each site or at least a project. So you will avoid possible confusion in the future.

2. Add the Google Analytics code to your website
After filling in all the information you will be given the working conditions with the tool that you need to accept. On the next you will see the identifier and code to be inserted:

Add it to the HTML code of the site so that it is present on each page. For example, in a hat or basement. It does not appear in the template in any way, so it will not ruin the design of your resource.

Installation depends on the platform of your resource:

For wordpress are special plugins that make it easy to paste the code in the right place in 2 clicks. For example, Yoast Google Analytics.
For a self-written site, paste the code before the </head> tag on each page. You can use the standard Windows tool, Notepad.
The methods are suitable for installing code on other platforms. The principle is almost always the same.

3. Set goals
The most important step in presetting a tool. On the main page in the “ Presentation ” section , select “ Goals ”:

Using well-defined goals, you determine what data Google Analytics will collect.

For example, you need to know how many people for a certain period of time are looking for information about your physical address on the site. To do this, click the “ + GOAL ” button :

Adding Goals to Google Analytics

In the proposed list, select the target “ Find location ” and click “ Next ”:

Now set the type of target. The “ Event ” is better suited here :

Select the category you want to view and click “ Save ”:

Find the goals that you need for analytics, and configure each of them according to the specified example.

4. Configure search analytics for your site
This option will help you track the queries that visitors most often enter into the search bar of your resource. Digital agencies like are used it. Open a search on the site:

Pay attention to the URL of the page and the first letter after the question mark. This is your query parameter:

On the Google Analytics homepage, select “ View Settings ”:

At the bottom of the page, enable the function of tracking the search on the site, insert the query parameter (in our case, “s”) and click “ Save ”:

Now you will have access to information on key phrases that are most often searched by users on your site.


Once you have configured Google Analytics, installed the code on the site and added goals, the data will not immediately arrive in real time. Do not rush to draw conclusions! The tool will start working 24 hours after the steps taken.

Use this instruction to configure each account and correctly fill in all the necessary information. Remember that these are just basic actions. And to become a real pro, you need to practice a lot in analytics of the necessary parameters.

Track user behavior on the site
All the data you need is in the “ Reports ” menu block , which is located on the left:

In each item, it is possible to adjust the date range and view the results only for a certain period of time. This allows you to see the dynamics of activity growth, for example, during a new launch.

Important information you can get from Google Analytics:

How many visitors were on your site.
Geolocation of the audience.
Where do your site visitors come from.
Which advertising campaign or marketing move brings more traffic.
Which pages are visited most often.
How many visitors do you convert into real customers.
Sources of converted traffic.
What types of content are most popular among visitors.
How can we improve the usability of the site.
All of these questions provide a concrete understanding of how you can improve your online business. Improve the site itself, change the principles of using the resource, increase conversions. A simple tool provides a ton of possibilities if you use it correctly.

Google Analytics is applicable for different types of sites. Therefore, you can track the effectiveness of both selling pages and long-term marketing campaigns by analyzing other types of sites.

Qualify with Google Analytics
With this tool, you can get the Google Analytics IQ certificate:

Go to a site from Google for certification and select the Join Google Partners tab  :

Press the JOIN NOW button :

Google analytics

Read the terms, check the box and click “ Next ”:

Press the JOIN NOW button:

Register in the service using the data of your Google account:

In the menu that appears on the left, select Analytics :

Carefully read the conditions of the examination and click the