Topic: Poor Tablet Optimisation
Probably the biggest reason for the downfall of Android is the platform’s fragmentation. To understand that, we need to know how Apple and its iOS differs from Android. Unlike Android, Apple is a company that’s much more closed off. It controls its software and hardware itself. By being in control of every aspect of its devices, Apple can optimize everything correctly. That is why the iPad is such a hit even today, with it enjoying the significant tablet market share.
The story is quite different on the Android side of things. Android is an open-source operating system. What this essentially means is that anyone can take Android, make some customizations, and install it on their device. The way Google makes money from Android is by offering its services over Android. Anyway, what Android’s open-source nature means for Android is that it doesn’t have as much control over it as Apple has with its OS.
For earlier tablets, Google made the mistake of running the same version of Android on tablets as it did on phones. But Android software wasn’t optimized for the large tablet screens. And neither were the apps available at the time; this inevitably led to usability issues. Google did try to fix the problem by introducing a version of Android specially made for tablets. While it was a perfect response from Google, it posed another challenge.
Last edited by mattsimons (2020-07-10 11:41:40)